• Big Pharm—pharmaceuticals: some of their products work;
  • Big Scam—none of their products work (SCAM stands for Supplementary, Complementary, & Alternative Medicines);
  • Big Cow—animal farms;
  • Big Rape—horticulture;
  • Big Fib—media;
  • Big Rib—feminists;
  • Big Buoy—marine industries;
  • Big Bus—bus manufacturers;
  • Big Train—train operators;
  • Big Car—car manufacturers &
  • Big Art—lorry manufacturers.